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We hosted this Listening Campaign through two key avenues: Community Conversations and Community Surveys. The community conversations were attended by supporters, volunteers and board members. These conversations were hosted by staff and volunteers in an online form to get folks talking about what truly matters to them and to build a community that will last beyond this moment. The conversations focused on gaining qualitative data while the survey focused on gaining quantitative data, both allowing us to do a deep-dive on the key issues that the ACLU has named as priorities. The community survey was hosted through Survey Monkey and pushed on our social media sites as well as utilized as a follow-up to the conversations.
The overall campaign lasted four months, beginning on July 29, 2020, with the Statewide Action Team Call, and ending in December 2020
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